Amy Steeby
October 31, 2008
Information Architecture / User Experience
I believe that a company’s brand strength depends on the quality of every customer interaction the company has — from product design to website usability to customer service. Having a truly outstanding experience with a company is much more memorable than a snappy logo or ad jingle.
My approach to usability is different from traditional technical-only aspects. I draw on my years spent in sales and marketing to help make sure the customer experience is not only user friendly, but brand strengthening as well.
I completed my MBA in 2007 and am now studying learning, cognition, and usability in my pursuit of a Ph.D. in Educational Technology at Arizona State University. Recent clients include ACTEX Publications, Arizona Collectors Guide, and The GMarie Group. I am a member of the Usability Professionals’ Association.