Canyon Ranch
October 2, 2008
Canyon Ranch full page magazine ad
Photography by Jamie Williams
Art direction and design by Paula Corrette-Fay
Canyon Ranch Living
October 2, 2008
Canyon Ranch Living ad
in Ocean Drive magazine
2 page spread
Canyon Ranch NFL ad
October 2, 2008
Canyon Ranch ad in the NFL Yearbook
2 page spread
This ad appeared in the NFL Yearbook. Well-known as a spa/health resort for women, they were appealing to men by introducing a new line of performance equipment.
Photography by Jamie Williams
Art direction and design by Paula Corrette-Fay
Canyon Ranch
October 2, 2008
Canyon Ranch Timeline - large format installation
Three 3′ x 6′ panels were designed for an entrance hallway in the spa at Canyon Ranch. To celebrate their 25th anniversary, I worked with a writer to assemble the history of the ranch in an informative pleasing manner.
Canyon Ranch
October 2, 2008
Canyon Ranch print collateral
Staying within the strict branding guidelines, all Canyon Ranch materials were designed to stand alone as well as promote the overall brand. Using 2 fonts and three colors, we were able to create a surprising array of unique pieces.
Tucson Lifestyle Magazine
October 2, 2008
Flyer for Tucson Lifestyle Magazine Special Section
John Staggs Design
October 2, 2008
Tucson Lifestyle magazine
full page advertising
John Staggs Design had completed the interior of a beautiful home in Tucson, Arizona. This photograph by Thomas Veneklasen was so strong in it’s graphic elements that I felt it would be lovely in black and white. The light flowing in through the window just called for the spash of color.
Gold Addy Award winner in full page magazine advertising
Medicine Man Gallery
October 2, 2008
American Indian Art magazine
two-page spread
Beautifully captured by Robin Stancliff, the photography presents the pottery of Maria Martinez at it’s most beautiful. My job as a designer is to add the necessary information in an elegant restrained manner that doesn’t detract from the product.
Girls Incorporated of Southern Arizona website
September 18, 2008
Nonprofit on a limited budget
- Branding of local affiliate within the confines of national guidelines
- Website redesign using customized template
- Wordpress blog for internal communications
- Constant Contact for email newsletters and announcements
- Google apps virtual office for calendar, docs and spreadsheets
Girls Inc. of Southern Arizona has taken advantage of low price templates and free open source software to manage their nonprofit, leaving more funds available for the girls they serve.
First, I helped Brand their look. Remaining within the national organization’s guidelines we were able to give the local affiliate a unique contemporary recognizable look.
Next was the website redesign. Choosing a pre-made template and customizing the graphics saved hours of website development costs.
Volunteer blog
The associated Wordpress blog was set up with password protection and is available to volunteers. This allows the staff to keep each other up-to-date on needs, events and planning within the organization. The blog is a free Wordpress theme customized to coordinate with the public website.
A free Google Apps calendar and virtual office was set up to serve as a hub for administrative planning and documents, saving time, commuting and office space. The Google Apps account also acts as an online back up to vital documents and spreadsheets.
Email Newsletter
Joining Constant Contact with nonprofit rates, Girls Inc. now sends their newsletters, invitations and announcements via email. This has saved hundreds of dollars on paper, printing and mailing costs and helped the environment.
Even with the smallest budget any nonprofit or small business can have a presence on the web in a short time.
WhosGreenAZ website
September 11, 2008
Tucson and Southern Arizona Green Living Online Resource Guide
- Logo design
- site concept and plannng
- Customized Wordpress template
WhosGreenAZ.com came to me with plans to promote companies specializing in “green living” on the radio in a cause-related marketing campaign. They wanted to include a small website as a means to give more detailed information on each company. As the campaign grew, it became obvious that the companies were more interested in the growing world of digital media than was originally planned. We came up with a website with potential for growth. A year later, the website has grown so much that major companies are in line to sponsor it. We have added options for purchasing ad space on the site with Google check-out, Wordpress plug-ins to track clicks and stats. Using the Wordpress platform for WhosGreenAZ.com has given the website flexibility for growth, ease of updates and all the advantages of a CMS (content management system) at a very low cost.