Amy Steeby
October 31, 2008
Information Architecture / User Experience
I believe that a company’s brand strength depends on the quality of every customer interaction the company has — from product design to website usability to customer service. Having a truly outstanding experience with a company is much more memorable than a snappy logo or ad jingle.
My approach to usability is different from traditional technical-only aspects. I draw on my years spent in sales and marketing to help make sure the customer experience is not only user friendly, but brand strengthening as well.
I completed my MBA in 2007 and am now studying learning, cognition, and usability in my pursuit of a Ph.D. in Educational Technology at Arizona State University. Recent clients include ACTEX Publications, Arizona Collectors Guide, and The GMarie Group. I am a member of the Usability Professionals’ Association.
Ann Norman
October 3, 2008
Ann Norman full page magazine advertising
Specializing in bronze bath sinks, she wanted to represent her new line. With gorgeous photography by Robin Stancliff, I was able to portray both the shape and the detail of her handmade vessels.
Canyon Ranch
October 2, 2008
Canyon Ranch full page magazine ad
Photography by Jamie Williams
Art direction and design by Paula Corrette-Fay
Canyon Ranch Living
October 2, 2008
Canyon Ranch Living ad
in Ocean Drive magazine
2 page spread
Canyon Ranch NFL ad
October 2, 2008
Canyon Ranch ad in the NFL Yearbook
2 page spread
This ad appeared in the NFL Yearbook. Well-known as a spa/health resort for women, they were appealing to men by introducing a new line of performance equipment.
Photography by Jamie Williams
Art direction and design by Paula Corrette-Fay
Canyon Ranch
October 2, 2008
Canyon Ranch Timeline - large format installation
Three 3′ x 6′ panels were designed for an entrance hallway in the spa at Canyon Ranch. To celebrate their 25th anniversary, I worked with a writer to assemble the history of the ranch in an informative pleasing manner.
Canyon Ranch
October 2, 2008
Canyon Ranch print collateral
Staying within the strict branding guidelines, all Canyon Ranch materials were designed to stand alone as well as promote the overall brand. Using 2 fonts and three colors, we were able to create a surprising array of unique pieces.
Tucson Lifestyle Magazine
October 2, 2008
Flyer for Tucson Lifestyle Magazine Special Section
John Staggs Design
October 2, 2008
Tucson Lifestyle magazine
full page advertising
John Staggs Design had completed the interior of a beautiful home in Tucson, Arizona. This photograph by Thomas Veneklasen was so strong in it’s graphic elements that I felt it would be lovely in black and white. The light flowing in through the window just called for the spash of color.
Gold Addy Award winner in full page magazine advertising
Medicine Man Gallery
October 2, 2008
American Indian Art magazine
two-page spread
Beautifully captured by Robin Stancliff, the photography presents the pottery of Maria Martinez at it’s most beautiful. My job as a designer is to add the necessary information in an elegant restrained manner that doesn’t detract from the product.