Girls Incorporated of Southern Arizona website

September 18, 2008

Nonprofit on a limited budget

  • Branding of local affiliate within the confines of national guidelines
  • Website redesign using customized template
  • Wordpress blog for internal communications
  • Constant Contact for email newsletters and announcements
  • Google apps virtual office for calendar, docs and spreadsheets

Girls Inc. of Southern Arizona has taken advantage of low price templates and free open source software to manage their nonprofit, leaving more funds available for the girls they serve.

First, I helped Brand their look. Remaining within the national organization’s guidelines we were able to give the local affiliate a unique contemporary recognizable look.

Next was the website redesign. Choosing a pre-made template and customizing the graphics saved hours of website development costs.

Volunteer blog

The associated Wordpress blog was set up with password protection and is available to volunteers. This allows the staff to keep each other up-to-date on needs, events and planning within the organization. The blog is a free Wordpress theme customized to coordinate with the public website.

A free Google Apps calendar and virtual office was set up to serve as a hub for administrative planning and documents, saving time, commuting and office space. The Google Apps account also acts as an online back up to vital documents and spreadsheets.

Email Newsletter

Joining Constant Contact with nonprofit rates, Girls Inc. now sends their newsletters, invitations and announcements via email. This has saved hundreds of dollars on paper, printing and mailing costs and helped the environment.

Even with the smallest budget any nonprofit or small business can have a presence on the web in a short time.

WhosGreenAZ website

September 11, 2008

Tucson and Southern Arizona Green Living Online Resource Guide

  • Logo design
  • site concept and plannng
  • Customized Wordpress template

WhosGreenAZ.com came to me with plans to promote companies specializing in “green living” on the radio in a cause-related marketing campaign. They wanted to include a small website as a means to give more detailed information on each company. As the campaign grew, it became obvious that the companies were more interested in the growing world of digital media than was originally planned. We came up with a website with potential for growth. A year later, the website has grown so much that major companies are in line to sponsor it. We have added options for purchasing ad space on the site with Google check-out, Wordpress plug-ins to track clicks and stats. Using the Wordpress platform for WhosGreenAZ.com has given the website flexibility for growth, ease of updates and all the advantages of a CMS (content management system) at a very low cost.

American Cowgirl website

September 10, 2008

Film documentary and photography custom website

Jamie Williams, a film maker and photographer wanted an elegant, clean and easy-to-use website to promote her amazing documentary film project and associated limited edition photographs.

Working with a web developer in Texas, we created a slide show gallery of her still photographic prints and embedded the film trailer. The goal was to design a site that is subtle and showcases her work.


American Cowgirl blog

Jamie’s work has been featured on television’s Encore Western Channel and the stats to her website are skyrocketing. She was receiving many emails every day with incredible stories and photos of cowgirls past and present. As the project gained momentum, she needed a blog to keep her supporters informed and connected. We quickly developed a customized Wordpress blog to share the wonderful stories and encouragement she has been receiving. We also used YouTube to host her film trailer and the Encore Western piece to save bandwith costs.

Raimie H. Weber Jewelry

September 10, 2008

Redesign of existing logo

George Fillmore Jewelers was renamed Raimie H. Weber Jeweler. Retaining the ginkgo leaf and some elements of the original font, we were able to give the brand a fresh yet recognizable image.

Book Recommendations

September 7, 2008

These books are excellent resources for anyone entering the digital world for the first time or for those of you who haven’t been paying attention in a while. The online world is changing constantly. The days of putting up a brochure style website and forgetting it for a year are gone. Each of these books are filled with information, ideas and enthusiasm.

Suggested reading before you plan your new website or redesign the old one.

Web Design and Marketing Solutions by Kevin Potts
Kevin Potts’ website; graphicpush.com

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
By David Meerman Scott

McNorton Law website

September 6, 2008

Attorney website

Lisa McNorton wanted a unique look to her website. Requesting simplicity and a feel for the Tucson area, we developed a custom site. It’s main function is to assist her clients in an efficient manner. As a timesaver, necessary information is online and forms are available for download.

TreeHouse Farm website

September 6, 2008

Nonprofit on a budget

TreeHouse Farm is a new nonprofit in Sonoita planning to give children with disabilites the “farm” experience. They came to me with a wonderful idea and needed help in planning a website. Children visiting the farm become attached to a family of people, animals and the environment. We decided to build a site that could show photos and videos of new animals, growing gardens and the experiences of others.

Toolkit

  • Customized Wordpress template
  • Video hosting by YouTube to save on bandwidth hosting costs
  • Flickr galleries to save on bandwidth hosting costs
  • Consultation to teach volunteers to update and maintain the website

Jackie Alpers

September 3, 2008

Jackie Alpers photographer

Jackie Alpers photographer

Photographer

Jackie Alpers is an award winning photographer whose images have been published on book jackets, in magazine articles and advertising campaigns. She specializes in unique food and portrait photography as well as conceptual imagery, photo-illustration, editorial, advertising and fine art photographs.

She has extensive experience working with clients from concept through publication, helping them find extraordinary solutions to their photographic needs.
Her commercial clients have included Random House, Simon & Schuster, American Airlines, Canyon Ranch, The Sci-Fi Channel, Mad Magazine, T.V. Guide Interactive, Epicurious.com, Saatchi & Saatchi, Southwest Airlines Spirit Magazine, U.S. News and World Report, Phoenix Home & Garden Magazine, Madden Media, Blackjack Pizza and Glamour.

jackiealpers.com

Priscilla Sheridan

September 3, 2008

Marketing and Advertising

Media 520 is a professional full-service marketing and advertising agency with a primary focus on creating unique Partnership Campaigns that will bring companies together and make a difference to our community.
You can engage us on a project, hourly or retained basis. Our services include, media negotiating and placement, strategy consulting, direct marketing and all aspects of creative design as well as web site design and programming.

media520.com

Jamie Williams

September 3, 2008

Photographer

Based in Tucson, Arizona, photographer Jamie Williams specializes in travel, tourism and lifestyle photography. Commercial clients include American Airlines, Arizona Office of Tourism, Bank of America, California Travel & Tourism, Canyon Ranch Resort, Miraval Resort, Texas Tourism, Westin, and World Picture News.

Jamie’s work has appeared in Travel & Leisure, Conde’ Nast Traveler, Town & Country, Spa Finder, Fortune, Forbes, Men’s Health and The Sunday New York Times Magazine.

Jamie is currently developing American Cowgirl, a multi-media documentary project that honors the women who helped shape the American West. Jamie was awarded an artist grant from the Arizona Commission on the Arts. To see film trailer: americancowgirl.com

To see her commercial work: thatgirlproductions.com

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